
Worn by the best
As Seen On
INSIDE FCTRY LAB - WE BUILD DIFFERENT
FCTRY LAb is an end-to-end footwear studio that turns bold ideas into real, wearable shoes. Fashion models, pro athletes, indie founders and global brands all work with our LA team to take concepts from sketch to shelf under one roof.
3D designs go straight to fabric for fast sampling and precise paneling. Every sample is then hand-built and refined, pairing old-world craft with new-school speed. Lasts are modeled, graded and wear-tested for fit across every size, and every shoe passes lab and real-world testing before it ships.
Founder Omar Bailey spent two decades designing sneakers for the industry's biggest names. With FCTRY LAb, he flips the script, giving athletes and artists the tools to sketch, prototype and release their own pairs. The goal: open up sneaker creation, one pair at a time.
FREQUENTLY ASKED QUESTIONS
01.
Who is Collina Strada?
Collina Strada is a New York based fashion label founded by Hillary Taymour, known for avant garde design and a strong sustainability focus. The RUFL Boot collaboration with FCTRY LAb brings Hillary's design perspective and eco material approach together with Omar Bailey's footwear engineering.
02.
Does the RUFL Boot run true to size?
Yes. The RUFL Boot runs true to size, so order your usual.
03.
What materials is the RUFL Boot made of?
The RUFL Boot is built with a transparent breathable mesh upper, ruffles at the top, and a foam base made from Bagasse, a byproduct of sugarcane. The construction was designed to be avant garde in form while sustainable in material.
04.
Is the RUFL Boot sustainable?
Yes. The RUFL Boot is FCTRY LAb's most sustainability focused release. The foam base is made from Bagasse, a byproduct of sugarcane production that would otherwise be waste, and the upper uses breathable mesh and synthetic materials designed to reduce environmental impact.
05.
What is the story behind the RUFL Boot pawprint tread?
Hillary Taymour and Omar Bailey are both dog owners. The pawprint tread on the RUFL Boot outsole was not cut by a tool. It was inked by Hillary's own dog and translated into the mold, making the sole detail an authentic touch from the collaboration.

